Blog | Marketing, Brands and AI

August 9, 2026The Bathtub Idea That Raised $250,000 for ALS ResearchHow producing a Broadway benefit at the height of the pandemic taught me what our real job as communicators is: don't just ask people to donate funds, but to give them somewhere to grieve and connect.
July 27, 2026Everyone Knows Sex Sells. But, I Had to Convince Johnson & Johnson of It.A legacy brand can lean on its history, or it can stay relevant — but it can't always do both.
July 25, 2026“Just Julie” – Andrews, That Is; The Real People Beneath Iconic StatusIn a culture that invents the people it worships, the truth about a star shows up backstage, in how they treat the team that builds the magic.
July 20, 2026It Was Never Just Rich White GirlsThe most dangerous myth about eating disorders was never about food. It was about who we believed could have one, and how we dragged the truth back into the light.
July 10, 2026The Icon Who Defected From Evil: What Marlene Dietrich Can Teach Us About Looking Past the LabelThere is a certain kind of star who gets reduced to her surface. The cheekbones. The husky voice. The cabaret sequins under a single spotlight. Marlene Dietrich was that kind of star, and for most of us, that is where the story stops.
July 8, 2026It Doesn't Take a Brain Surgeon. It Takes a Strategic Storyteller.A while back, a company handed me a brain health supplement to promote. On paper the assignment was simple. This was a direct sales company, beauty and skincare at its core, with tens of thousands of independent reps spread…
July 6, 2026The Word My First Boss BannedEarly in my career, a boss told me we should never call people "consumers." They said it made them sound like pigs eating slop, mindlessly ingesting whatever gets put in front of them. And it cast us, the people in marketing and…