The Higher Story AI Visibility Audit Proprietary
A proprietary AI visibility audit I built, ranked by my own Higher Story Score. It shows whether ChatGPT, Google's AI answers, Gemini and the other AI tools your customers ask actually name your business, why or why not, and what it's worth in sales.
It goes beyond the “visibility scores” other tools offer. You don't just get a number. You get a signed read from a marketer who looked closely, and a ranked plan for what to fix first.
The Higher Story Spark: a free first look at how AI tools see your brand.
What makes it different
Most AI visibility tools stop at a score. This audit follows the chain from what you control, to whether AI names you, to the sales or leads that follow.
It breaks your AI visibility down by how well you rank on Google and by branded versus non-branded searches. An average hides the story. The breakdown tells you which fix to make.
It maps the sites AI cites when it answers, and whether they mention you or your competitors.
Every area comes with my signed read in plain language, plus a ranked Top 10 tied to the evidence behind each item.
I can help you carry out the plan, from rewriting your pages to reaching the sources AI relies on.
See what you get
A full monthly audit for a fictional brand: the Higher Story Score, where AI gets its opinions, my signed read on every area, and the ranked Top 10. The brand is made up. The method is real. Client data is always kept confidential.
Pricing
Founding-client pricing. It goes up once the first clients are in. White-label available
A one-page snapshot. Public tools only.
The full diagnosis, from rankings to sales.
Everything in The Readout, plus the plan.
The audit, re-run every month.
A brief is a one- or two-page handoff for one Top 10 action: what to change, why, which pages, what done looks like, and how the next round will show it worked.
For agencies and consultants
Agencies, consultants and partners can white-label The Higher Story AI Visibility Audit for their own clients. Reports carry your brand, with one requirement: a single brand seal reading “Powered by The Higher Story AI Visibility Audit.” White-labeled reports note that the evaluation and analysis are provided through The Higher Story. Pricing is the same as listed above, and you set your own rate with your clients.
Who's behind it
Built by Steve Schonberg, a marketer who has worked with everyone from thought leaders to Fortune 500 brands like Johnson & Johnson, 3M and Procter & Gamble, and who has built his career on getting brands to where their customers are going next. Right now, that's AI.
The method is his own: a proprietary scoring system and process he developed, so every audit is measured the same way, round after round.
FAQ
An AI visibility audit checks whether AI tools name your brand when customers ask about your category, and why or why not. The Higher Story AI Visibility Audit finds your brand mentions across ChatGPT, Gemini, Perplexity and Google's AI Overviews, maps the sources those tools rely on, and ties what AI says about you to the sales and leads that follow. Then it ranks what to fix first.
Free and paid tools can give you an AI visibility score or a report of mentions. What they lack is the why and the what next: which sources shape AI's answers in your category, which fix will move the number, and what it's worth in revenue. The audit adds a marketer's signed read and a ranked plan. If you want a free first look, The Spark checks 10 real customer questions across 3 AI tools.
An AI visibility score measures how often AI tools name your brand across a fixed set of real customer questions. The Higher Story Score includes that number, plus three parts that explain it: content readiness, Google rankings and technical readiness. So you see the result and the reason behind it, scored the same way every round.
AI tools repeat what they read, so wrong answers usually trace back to outdated pages, thin product descriptions or third-party sites with old information. You can't edit ChatGPT, but you can fix its sources. The audit's source map shows where the bad information lives, so you can correct it and give AI something better to quote.
Make your brand easy for AI to find, trust and quote. That means clear pages with direct answers and specific facts, consistent names everywhere, and a presence on the sources AI cites, including review sites and forums. This work is often called generative engine optimization, or GEO. The audit tells you where that effort will pay off first, and I can help carry out the fixes.
Follow the chain from cause to cash: what you changed, whether AI started naming you, and whether AI-referred visits turned into sales or leads. AI answers shift from month to month, so one check goes stale fast. The Monthly Readout re-runs the audit every month and separates seasonal swings from real progress, so you know which fixes paid off.
Yes. Agencies, consultants and partners can offer The Higher Story AI Visibility Audit under their own brand. Reports are fully white-labeled except for one brand seal reading “Powered by The Higher Story AI Visibility Audit,” and they note that the evaluation and analysis are provided through The Higher Story. Pricing is the same as for direct clients, and you set your own rate with yours.
